Why the Internet Celebrated a Killer

“Deny,” “defend,” “depose”—these three words were allegedly written on bullets found at the murder scene of United Healthcare CEO Brian Thompson. The slogan began appearing in graffiti, highway banners, and T-shirts. When the identity of the likely killer was revealed to be a man named Luigi Mangione, he developed a passionate fanbase. 

“So many men and women are going nuts over how good-looking this killer is,” said Jimmy Kimmel in a breezy monologue joking about his writing staff’s adulation of Mangione’s physique. “Free Luigi!” exclaimed comedian Bill Burr on a later episode of Kimmel’s show.

How did a man who allegedly executed a married father of two at dawn on a New York City sidewalk become a hero? Those three bullets with words inscribed on them explain not just why the alleged killer did it, but why he received so much adulation. And it’s not for the reasons most people think. 

It seemed like the perfect American tragedy: A handsome valedictorian with a promising future suffers a back injury and a botched surgery, robbed of life’s pleasures at his physical peak—no surfing, no travel, no sex. The personal became political, so the story goes, when the health insurance industry rejected Mangione’s claim for treatment. “Deny, defend, depose” was likely a reference to a 15-year-old book by Jay Feinman exposing how health insurance companies don’t pay routine claims. 

“Frankly, these parasites simply had it coming,” Mangione wrote in a manifesto. 

His fans embraced him as “our shooter.” The media made him a symbol of American rage towards a system that denies basic treatments with an eye toward the bottom line. Former Washington Post and New York Times reporter Taylor Lorenz defended the celebrations of Thompson’s murder, writing that in a nation with “a barbaric healthcare system,” where “the people at the top…rake in millions while inflicting pain, suffering, and death on millions of innocent people,” “it’s natural to wish” that people like Brian Thompson “suffer the same fate.” 

“I felt alongside so many other Americans, joy, unfortunately,” Lorenz told an incredulous Piers Morgan when asked to describe her reaction to Thompson’s murder, later clarifying that she felt, “maybe not joy, but certainly not empathy.” 

Forty-one percent of poll respondents under age 30 say the killing of Brian Thompson was acceptable. More young people polled admitted to viewing the killer favorably than unfavorably. But these poll numbers don’t actually tell us very much about popular dissatisfaction with health insurance. 

Most people under 30 are healthy and don’t interact much with the health care industry. In fact, despite its problems, two-thirds of Americans say they are personally “satisfied” with their own insurance coverage. 

Yet, the “delay, deny, and defend” inscribed on bullets do explain Mangione’s popularity: Equating words with weapons is a reflection of how our culture increasingly treats language and violence as morally indistinguishable.

I first encountered claims that speech equaled violence a decade ago as I interviewed college students about microaggressions, trigger warnings, and deplatforming mobs. One student expressed the view that “political change is hard to conceive of without violence…even taking human life.” Today, most students approve of shouting down viewpoints they disagree with; almost half are okay with blocking access to speeches; and a third say violence is a justified response to hateful ideas. 

These notions trace back to the 1960s and a group of intellectuals who were part of the “Frankfurt School.” In a 1965 essay, the German-American philosopher Herbert Marcuse, who was once branded the father of the New Left, called into question the value of free speech in a “manipulated” society, arguing that we need to “reexamine…the traditional distinction between violent and non-violent action” and recognize a difference between “revolutionary and reactionary violence, between violence practiced by the oppressed and the oppressors.”

“People experience denied claims as an act of violence against them,” Rep. Alexandria Ocasio-Cortez (D–N.Y.) said in a social media post addressing Thompson’s murder.

If words are violence—and denying a service is violence—then actual violence is justified as retribution. To celebrate the murder of Brian Thompson, one must first dehumanize him by transforming him from a three-dimensional human into a low-resolution symbol.

But he was a real person with a family: a father of two and the son of a grain elevator operator who worked his way up the corporate ladder. 

Thompson reportedly rushed $135 billion to an emergency fund for health care providers, keeping “thousands of hospitals and other healthcare providers afloat during the pandemic.” Meanwhile, the federal government struggled to find the money. He was soon after promoted to CEO. 

He made a lot of money in that role but didn’t start out with the same “privileges” as his accused murderer: an Ivy League son of wealthy parents who spent the months leading up to the murder bumming around with friends in Hawaii. There’s also no evidence that Mangione was ever a United Healthcare client. He evidently received back surgery and recommended the procedure to others on Reddit, advising on strategies to get insurers to cover it. 

The truth is, neither of these men should be viewed as heroes or villains, or simplistic symbols in a memetic war. They’re flawed humans who made consequential choices with varying levels of knowledge and virtue. And now Mangione, if proven guilty, will rightly face the consequences of those choices. 

Fortunately, political violence is still unpopular with the majority of Americans, but it only takes a small and determined minority to wreak havoc when left unchecked. During the Black Lives Matter protests of 2020, a similar mentality that led to celebrating Thompson’s murder generated support and excuses when neighborhoods were looted and bricks were tossed through store windows. Following its defeat, some members of the Democratic party, such as Rep. Seth Moulton (D–Mass.), are distancing themselves from the mob cancellation, anti-speech, deplatforming mindset because they realize that it’s a losing strategy. 

“We have a wing of our party that shames us, that tries to cancel people who even bring up these difficult topics and shames voters,” Moulton said in an interview defending his comments about trans athletes that had provoked a backlash in his party. 

Maybe it’s possible to reverse the cultural drift that made the murder of Brian Thompson into something to celebrate. Combine moral zealotry with increasingly blurred lines between political speech and violence long enough, and the outcome is predictable: more violence.

Photo credits: Antony Mayfield (CC BY 2.0), SEBASTIAN KAULITZKI/SCIENCE PHOTO LIBRARY/Newscom, Mykyta Starychenko, Anthony Behar/Sipa USA/Newscom, Curtis Means/UPI/Newscom, Stefan Krusche, Tomas Del Amo, Kelpfish, Cristina Matuozzi/Sipa USA/Newscom, Steve Sanchez/Sipa USA/Newscom; Credit: Marilyn Humphries/Newscom

• Producer: John Osterhoudt
• Graphics: Lex Villena

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Source: https://reason.com/video/2025/02/24/why-the-internet-celebrated-a-killer/