Top 5 Companies Currently Changing the Entire Marketing Landscape
The battle of digital marketing is not an easy task. Each company plays its cards in the best possible way. Some of them move millions, while others, with a much smaller budget, use creativity not to be left behind. But there is something they all have in common: a strategic plan to launch their product to the world and thus reach a greater number of customers. Social networks are shown as a showcase in which from a computer, tablet, or mobile phone, customers click or slide their finger to access the content that interests them most.
In the following lines, we will see five companies that have used digital marketing as an ally that has taken them to the top, achieving positions among their competitors that they would never have expected.
- Deliveroo
A British company that offered a food delivery service and was founded in 2013 by Greg Orlowski and Will Shu. It is present in more than ten countries. His potential and creation have been developed on the Internet, from where he manages an important part of his work. It has 800 employees to date.
This type of start-up has known how to take tremendous advantage of telecommunications and, especially, the Internet, from where it launched its campaign. Today it is known worldwide thanks to social networks and the use of ads on YouTube.
- Uber
The Uber controversy does not leave anyone indifferent. This firm began as a substitute for the high rates imposed by taxi drivers, and, a few years later, it has launched through the hiring of carriers to the fast-food delivery business. Its full name is Uber Technologies Inc., and it was created in March 2009.
It has, in its strategy, the creation of a specific app that connects passengers who need transportation services with drivers. All this through the Internet and a telephone.
- Lowi
Few people know that this low-cost company hides under the name of one of the telecommunications giants: Vodafone.
Lowi was born for the first time in Spain on December 18, 2014, after two years it already exceeded 200,000 customers and is now the fastest-growing company in the sector, covering part of Vodafone’s losses. These firms know how to move on the web like a fish in the water. He uses some very characteristic drawings on his website and on social networks that the client relates to the brand.
- Iberdrola
Iberdrola is the only firm that is part of the Ibex 35 of those that appear on this list. It manages energy resources that it sells to its clients. For a few years, it has begun to put special emphasis on the use of social networks and email marketing. It is one of the ones that spend the most on advertising, both on television and on the Internet, and is present in Spain and Latin America. It also has a mobile application from where the client can consult the expense on their invoice and the contracted services. It was founded in 1907, but today it has a position of excessive relevance on the Internet.
If there is one clear thing that we must learn from these companies, it is to position ourselves on the Internet and launch campaigns from there through social networks to get optimal performance. Although television continues to reach millions of people, it has given way to smaller screens with much greater power. For all this, it is of extraordinary importance to have the necessary knowledge to make good use of the networks in our company, since they will be the closest and most accessible means of being in contact with our clients.
- LANGA Corporation
Based in Alba, Italy, the marketing company specializes in offering full-fledged digital marketing services to a wide array of brands. LANGA Corp. continues to be a viable partner for brands who are looking to streamline their marketing efforts and curate top of the line strategies. LANGA Corp. utilizes a very well-defined service model, which accounts for their success.
LANGA prides itself as a company that devises strategies and carry out action plans centred on marketing projects for top brands, helping them increase web traffic, gain traction on the web using content marketing in the form of creative visuals and video productions. One of the most valuable products offered by LANGA remains website programming.
LANGA Corp’s service model is divided into the following respective categories:
Foolish: It comprises of a 360° marketing management for customers, where campaigns are studied, and brainstorming sessions are held to devise the best strategies required on every step. Execution takes place in the form of graphics, videos, or web content.
Cubes: It is the materialisation of marketing services, delivered in the form of junk food symbols to entice and excite the masses. The idea is to propose something unique and edgy in the market. If a customer purchases a marketing service, they receive a stunning cardboard box.
