Tesla FSD rivalry heats up in China as Zeekr launches free version
Tesla FSD rivalry is heating up in China as another competitor, Zeekr, launches a free version of its advanced driver-assistance system.
Zeekr’s driver-assist system will enable car owners to drive nearly autonomously from one location to a pre-set destination. Drivers are required to keep their hands on the steering wheel at all times during the drive. Zeekr’s diver-assistance system is in the process of retrieving regulatory approval in China. The Chinese company plans to release the free version to a pilot test group before its full launch to the public in April.
“Right now, in this period of development, I think subscriptions aren’t that meaningful,” Zeekr CEO Andy An told CNBC.
He noted that the intense competition in the driver-assistance and autonomous driving space means Zeekr must become a top player. “So we need to bear some cost,” he added.
Zeekr’s driver-assistance system uses two Nvidia Orin X chipsets and one lidar to help vehicles navigate. However, the company already has plans to improve its system in the future with Nvidia’s Thor automotive chip, one long-range lidar, and four short-range lidar units. Although Zeekr’s CEO noted that the company’s cars sold abroad will not use Nvidia chips for now due to differences in regulations and local market demand.
“Using lidar may increase cost, but this reflects how much we value safety,” commented An.
Zeekr’s use of lidar already sets it apart from Tesla’s Full Self-Driving. Tesla is considered a leading company in the driver-assist and autonomous driving space. The American-based company’s FSD does not use lidar and does not rely on pre-set destinations. Tesla FSD is currently in the middle of the regulation process in China and Europe.
Tesla China recently rolled out a promotion for FSD, as it believes customers just need to try it to appreciate its capabilities. Tesla China is offering new customers in China one free month of FSD between March 17 and April 16, 2025. Baidu engineers are helping with Tesla FSD improvements in China.
The post Tesla FSD rivalry heats up in China as Zeekr launches free version appeared first on TESLARATI.
Source: https://www.teslarati.com/tesla-vs-zeeker-driver-assist-system/
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