Tesla gaining with Republicans as it loses traction with Democrats: Stifel

Elon Musk’s vocal support for U.S. President Donald Trump has driven a partisan divide in Tesla’s (NASDAQ:TSLA) appeal, with Democrats souring on the brand and Republicans warming to it, as per Stifel analysts led by Stephen Gengaro.

The Stifel analysts’ findings were outlined in a report from Investing.com.

Musk’s Trump support:

Elon Musk openly supported Donald Trump last year following the then-candidate’s first assassination attempt. Since Trump took power, Musk has become more involved in politics, with the CEO now leading the Department of Government Efficiency (DOGE).

Musk’s involvement in conservative politics has resulted in a wave of protests against the CEO. A number of Tesla stores have also been vandalized in recent weeks, and some have been the location of anti-Musk protests.

Tesla “losing traction” with Democrats but gaining with Republicans, Stifel says

Elon Musk’s actions are impacting how some carbuyers are approaching Tesla, according to the Stifel analysts led by Stephen Gengaro.

“There is a clear negative shift from Democrats, while… pic.twitter.com/7CwjVHGrlp

— Herbert Ong (@herbertong) March 3, 2025

What Stifel analysts say:

Stifel’s Think Tank Group data has shown that Democrats’ net favorability of Tesla fell to -15% from 7% since February 2024, while Republicans’ rose to 27% from 11%. Democrats’ net purchase consideration for Tesla vehicles also dropped to -42% from -31% since Musk endorsed Trump in August, while Republicans’ improved to -13% from -26% in the same period, per Stifel.

“There is a clear negative shift from Democrats, while Republicans willingness to buy a Tesla is rising… This backlash has surfaced anecdotally and on social media (people placing bumper stickers on their Tesla’s claiming they love the car, but not Elon, and other variations),” the analyst noted.

Potential Headwinds:

Genaro noted that Republican interest in Tesla might offset some Democratic losses for the electric vehicle maker. However, there might be “some near-term headwinds” from Musk’s role, China’s fierce competition, and the company’s transition from the Model Y classic to the new Model Y. A 45.2% year-on-year sales drop in the EU in January—against a 37% rise in regional EV sales—was also dubbed by the analysts as a “worrisome trend,” as it could potentially be “highlighting a shift in consumer preference away from Tesla toward other manufacturers.”

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