Am I the only one who thinks this is a bad idea?
Don saw a startling headline a couple days ago: “Burrito Now, Pay Later: DoorDash-Klarna Deal Feeds U.S. Debt Addiction.”
In a nutshell, the food delivery service DoorDash, having teamed up with the online financial server Klarna, will “let cash-strapped consumers pay for restaurant food, groceries and other delivery orders in four equal, interest-free installments, or “at a more convenient time, such as a date that aligns with their paycheck schedules.”
Am I the only one who thinks this is a bad idea?
This article sparked a lively discussion in the Lewis household. Older Daughter used to drive for DoorDash to earn extra money (this was during the pandemic lockdowns), so she’s more familiar with the service than we are. But the one thing we kept noticing during the time she was driving was how much the price of a meal got jacked up as a result of the service (delivery + tip).
In some ways, this highlights a conundrum I’ve never understood. The article refers to “cash-strapped consumers.” But if you’re strapped for cash, why are you ordering food? If you can’t afford a takeout meal, why are you ordering one? What is the financial benefit of spreading payment over four installments? What am I missing?
Maybe part of this era of DoorDash and other food delivery options has to do with a general aversion to cooking. Scratch cooking appears to be a dying art, and people have this big space in their house or apartment devoted to food preparation that never sees anyone prepare any food. Instead, people will order food and then be unable to afford to pay for it all at once.
Lest I sound too much like a curmudgeon, I understand there are times someone may be too tired or too sick to cook, in which case food delivery is nice for an occasional treat. The fact that such options don’t exist in our rural area doesn’t reflect the immense popularity of these services. But ordering food all the time? Yikes.
“Buy Now, Pay Later (BNPL) arrangements have surged in recent years,” notes the article. “However, what began as a reasonable accommodation for large purchases like appliances and furniture has now metastasized to a point where Americans can finance Friday-night-pizza impulse-buys.“
Apparently I’m not the only one who thinks this is a bad idea. The article notes, “For the financially disorganized or imminently insolvent, the interest-free option could prove to be a siren song that leaves their cash flow dashed against the metaphoric rocks of unexpectedly expensive burritos and Kung Pao chicken. … Even for those who make timely payments, the interest-free option can have a destructive effect over time, by encouraging consumers to commit to spending more money than they would in the absence of the appealing, ‘interest-free’ enticement.
It continues: “The problem is these things start having a very pervasive and very negative influence on people who can’t afford it,’ Anish Nagpal, an University of Melbourne marketing professor who studies behavioral decision-making, told the Washington Post. “They just want something now, and they go into this spiral of debt and always trying to chase up and meet the payment requirement.”
Don speculates that perhaps DoorDash – which boomed during the pandemic – might be experiencing hard times and looking for ways to boost their business. However this is pure speculation.
It strikes me that lessons in impulse control, scratch cooking, and money management would all be equally useful additions to our educational system.
Source: http://www.rural-revolution.com/2025/03/am-i-only-one-who-thinks-this-is-bad.html
