Apple in discussions to test out ads on Elon Musk’s X: report
Elon Musk’s social media platform X may not only be getting more interest from e-commerce giant Amazon.
As per a recent report, tech giant Apple may also be pondering a return to the social media platform.
X controversies:
- Apple, together with several high-profile advertisers, pulled its ads from X in late 2023 following a report from Media Matters of America, which claimed that the tech giant’s ads were appearing alongside extremist content.
- X has responded by suing Media Matters, arguing that the watchdog used deceiving tactics to give the impression that advertisements from major corporations were appearing alongside controversial content.
- In August 2024, a Texas judge allowed X’s lawsuit to proceed despite Media Matters’ efforts to have the case dismissed.
Apple’s potential return to X:
- In a recent report, The Wall Street Journal noted that Amazon was increasing its ad spend on X.
- The publication, citing a source reportedly familiar with the matter, stated that in recent weeks, Apple has also had discussions about testing out ads on X.
- “Apple, which pulled all of its ad dollars from X in late 2023, in recent weeks has had discussions about testing out ads on the platform, according to a person familiar with the situation,” the WSJ report noted.
X after Musk:
- Following Musk’s controversial takeover of X, the company’s ad revenue saw a steep drop.
- X, however, has since launched several initiatives aimed at gaining more revenue and attracting more users to the platform.
- These include the launch of a monetization program for creators, as well as upcoming services like X Money, which was recently announced by the company.
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The post Apple in discussions to test out ads on Elon Musk’s X: report appeared first on TESLARATI.
Source: https://www.teslarati.com/apple-discussions-test-ads-elon-musk-x-report/
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